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We Revamped Our Social Media Strategy. Here’s How It Went (And What You Can Do).

by Jessica Wentworth, Graphic Designer

Photo by Kerde Severin via Pexels

It’s no secret that, in this day and age, a strong strategy can make or break your success on social media. We recently took a look at our own social media performance to get a better understanding of how we can show up authentically and connect with our audience more effectively.

Let’s take a look at the steps we took and the insights we gained along the way; plus, how you can apply our findings to improve your own social media strategy.

Auditing Our Current Presence

To kick things off, we took a good hard look at how our social media has performed over the last 12 months. We noted things like posting frequency, content types, and platform performance. This helped us gain a better understanding of our current standings and identify room for improvement.

We categorized our findings into two simple buckets: what’s working and what’s not.

For example, we noticed that educational posts with key information presented in the graphics generated higher engagement than posts that have it buried in the caption. We also found that stock images underperformed, highlighting the importance of captivating visuals.

Learning From Leading Brands

Once we had an understanding of our current performance, it was time to come up with a fresh strategy. This included a new content plan outlining the types of posts we share and how often. To do this, we drew inspiration from some successful brands on social media.

In order to show up authentically, we wanted to tailor our content mix to resonate with our audience. A great example of a brand who practices this is Chipotle, which leverages humor as a large part of their social media strategy. Why? It’s simple – because their audience loves it!

In our case, our audience’s preferences lead us to prioritize sharing educational content that provide valuable marketing insights.

We also wanted to be sure to include posts about our team and culture. Similar to Starbucks, who practice humanizing their brand, we decided this personal touch would add authenticity and create a connection with our audience.

Once we were clear on our content plan, we shifted our focus to the design. Inspired by brands like Airbnb who emphasize visual communication, we revamped our post templates. By prioritizing high-quality designs, we enhance our content’s appeal and reinforce our brand’s credibility.

Following the implementation of our new strategy, we saw promising improvements in our social media performance across the board. Engagement rates on all platforms spiked significantly within just three weeks!

What You Can Do

When it’s time to revamp your own social media strategy, it’s easy to feel overwhelmed. Simplify the process by following these four actionable steps to guide you:

  1. Define Your Goals Clearly. Ask yourself: what are you looking to gain from your social media presence? The answer to this question will shape your approach.
  2. Conduct a Thorough Audit. Look back at your recent post performance to identify successful tactics and areas for improvement.
  3. Create a Content Plan. Focus on providing authentic, value-driven content that resonates with your audience.
  4. Embrace Engagement. Interact with your audience to spark conversations and foster meaningful engagement.

Keeping your social media strategy sharp is essential to stay ahead of the curve. If you need some extra guidance in shaping your approach, don’t hesitate to reach out to us. We’re here to assist you every step of the way.

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About Jessica Wentworth

Jessica is a Graphic Designer at Digital Ink. Jessica combines her expertise and creativity to deliver impactful results. Digital Ink tells stories for forward-thinking businesses, mission-driven organizations, and marketing and technology agencies in need of a creative and digital partner.

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