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Social Media #Winning for Businesses

by Jason Unger, Founder

You don’t have to be a giant corporation to have success on social media; each platform provides unique opportunities to connect with customers and potential partners and grow your brand presence.

In this week’s roundup, let’s take a look at some of the best practices for businesses on Facebook, LinkedIn and Twitter, with tips and tricks coming straight from the social media platforms themselves.

Facebook Pages: Posting Best Practices

How often should I post to my Page? We recommend posting about once per day to keep people returning to your Page.

What are the most engaging types of posts? Facebook Offers, Photos and Videos and Questions.

What are examples of successful Page posts? “Fill in the blank” posts; Post exclusive content or news; Posting special offers (like discount codes or deals).

LinkedIn Company Pages: Status Update Best Practices (pdf)

Remember what LinkedIn members are interested in: 60% of members are interested in industry insights; 53% are interested in company news; 43% are interested in new products and services

Keep it brief Make your posts succinct and meaningful. Build industry credibility by adapting your language to match that of your targeted industries.

Post regularly: Companies that post 20 times a month, on average, reach 60% of their followers with 1 or more updates. 20% of followers are typically reached with one status update.

Twitter for Business Best Practices

Follow your interests. Following is a fantastic way to discover compelling content and inspire ideas for your own Tweets. Follow accounts that are interesting to you or your business.

Stay trendy. Participating in Twitter trends, whether organically or through Promoted Trends, is how the cool kids join global conversations.

Simply @reply. Engage other Twitter users in conversation using @replies and mentions. The @reply feature is intended to make communication between users easy and seamless.

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About Jason Unger

Jason Unger is the Founder of Digital Ink. He built his first website on Geocities, and hasn't looked back since. Digital Ink tells stories for forward-thinking businesses, mission-driven organizations, and marketing and technology agencies in need of a creative and digital partner.

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