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Content Strategies, Email Lists + Starting Social Media

by Jason Unger, Founder

It’s Friday, so we’ve got a hodge-podge of links for you today.

They have two things in common:

  • They’re all focused on developing an effective content strategy to engage with your customers
  • They’re all from OPEN Forum (a very nice resource for everything business-related)

5 Ways To Create A Conversation Google Will Love

Google’s new Dragonfly announcement has changed the game of Web marketing by placing more emphasis on what happens with Web content than on what happens in Web content. This means it’s no longer enough to create a top-notch website. You have to create conversation surrounding the content on that website to attract the social signals, sharing and authorship credentials, which Google is now giving preference to.

Quick take: It’s still about creating unique content that’s valuable to your customers. Providing a resource that they use and attracts recognition (links from other sites, social shares, etc.) is the most important thing you can do; continue to do that and you won’t have to worry about any search engine update.

3 Things To Do Before Creating Your First Social Media Ad

For business owners unfamiliar with advertising online, it can be difficult to know where to begin because it seems very complex. But it doesn’t have to be. If you break this method of advertising down to its essentials and ignore the rest, you can actually jump into the social media advertising pool pretty quickly. 

Quick take: There’s good advice in this article that we’ve gotten into before; don’t just dive in and try to do everything on every social media platform. Plan, prepare and execute for a quality campaign and you’ll see results.

What’s Your Email List Worth (In Actual Dollars)?

While it may not seem like a list of email addresses is a valuable asset, it is. Each customer on your list has volunteered his or her information so your startup can provide updates, promotions and other interesting content on a regular basis. When done right, each message should create brand loyalty and ambassadors for your product or service.

Quick take: While this article focuses more on the actual sales value of an email list, the point is clear: having a targeted, growing email list is one of the most valuable things a business can possess. Being able to send regular messaging with advice, products and updates about your business to a dedicated list of customers is invaluable.

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About Jason Unger

Jason Unger is the Founder of Digital Ink. He built his first website on Geocities, and hasn't looked back since. Digital Ink tells stories for forward-thinking businesses, mission-driven organizations, and marketing and technology agencies in need of a creative and digital partner.

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