When it comes to web design and digital marketing, there’s an art and a science to everything. You have to use proven methods in your writing, your design and your publishing – but you can’t let your efforts become so predictable and robotic that they have no meaning and prevent you from developing a character and a voice.
The best way to succeed is to learn the best practices of any given subject, and use your creativity to make them work for you.
How to Write the Perfect Email Subject Line [Infographic]
So how do you cut through the clutter and make sure your email isn’t one of the ones that get’s dumped right away? Easy, you write a perfect email subject line. Sure, it’s that easy. Writing an effective subject line is one of the hardest parts of email marketing.
Quick take: This is a great example of science and art. There’s plenty of research that shows what gets emails opened and what doesn’t, but I’ve found you have to constantly adjust your methods so your subject lines don’t get stale and you keep your audience interested. Check out this infographic for some great suggestions.
When It Comes to Analytics, Are You Doing Enough?
We all know analytics are important. We should always feel that the data is just a log in away. We should feel we have the data to make great recommendations, troubleshoot issues, and forecast our efforts accurately. We should all feel totally in control of our analytics, and use them daily. But then unicorns jump out of pink clouds and fly around our heads, because that is simply not the case. Ever.
Quick take: We can measure, test, re-test and re-measure everything and anything online – which can be a good and a bad thing. It really comes down to the actions you take because of your analytics.
Social Sharing: Monday Morning Blues = Monday Afternoon News?
Trying to engage with customers on social media? Boost your chances of getting your message spread by posting or tweeting on Monday morning so users can share your content on Monday afternoon, a new study by mobile network Three advises.
Quick take: This is another area where it’s great to test, test and test some more. Every industry and every audience responds differently when content is given to them at different times. Find what works best for you.