Community-Building Benefits of Integrating Your Social Media Feed

We talk a lot about optimizing your social media marketing and how important it is to grow your community in order to improve brand engagement. With more and more people turning to social media to find and discover new information, it’s clear that brands should be investing in a thoughtful strategy.

But what does that mean for your website?

Your social media presence can be an impactful tool. If your organization has active social accounts – whether it’s Instagram, Facebook, or TikTok – you may want to consider integrating your social media feed into your website. Here’s why.

Your Social Feed Makes Your Site Fresh and Authentic

Since your social media platforms are likely to be updated frequently, including an embedded feed provides the impression that your site is constantly being refreshed.

Visually, it helps add interest and breaks up blocks of text on the page. The graphics can also serve to share timely reminders about upcoming events and deadlines or available resources.

One additional advantage is that you can share content types you wouldn’t typically add to your site – think staff spotlights, trending videos, or event highlights. These are all valuable pieces of content that give users better insight to the people behind the brand.

Authenticity and Legitimacy Build Credibility

Sharing your social media is a great way to build credibility. Simply showing that you exist on other platforms helps to reinforce the legitimacy of your brand.

You can add to the authenticity by featuring real-life photos of your community or product in action.

Since social media posts are often less formal and more approachable than what we present on websites, your users may connect more easily. Lastly, an active social media following demonstrates that you have happy users, fostering trust among new visitors.

Encourage Engagement and Community

Directing users to another platform can encourage them to interact with your organization in new ways. It’s an important strategy for growing your audience and building an engaged community. Commenting, liking, or sharing your content all boost your visibility.

Ultimately, that could help in fundraising efforts, event attendance, and any other goals you have.

If you’re considering an embedded social feed, keep in mind that the content should be valuable in one way or another to your audience. If you don’t follow a social media plan or aren’t consistent in posting, you may want to focus on revamping your social media strategy first.

Need help getting started? Reach out to us.