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Why GoDaddy is Good For Our Business (And I Don’t Hate It)

by Jason Unger, Founder

godaddyEveryone loves to hate GoDaddy — from their racy Super Bowl commercials to their non-stop upsells to their customer service. There’s even a website at ihategodaddy.com.

(Take a minute to click those links, then come back and continue below.)

I don’t hate GoDaddy. In fact, I see GoDaddy as providing an amazing opportunity for our business.

You see, thanks to their massive advertising campaigns, more and more people are creating websites (often on WordPress, our platform of choice). They’re starting businesses, launching blogs and getting their companies online. A lot of the time, they’re starting off with a provider like GoDaddy for their web hosting for two reasons:

  1. Advertising works, and
  2. It’s cheap

GoDaddy has been incredibly successful getting people started online, and that’s good for those of us who help folks grow and build their presences online.

Here’s why.

There comes a point with any successful venture when it grows enough that it needs higher-quality support and better tools. Specifically on the hosting side, GoDaddy is cheap web hosting, and with cheap web hosting you get what you pay for.

We’ve worked with a number of clients who launched their website on GoDaddy, and once it got to the point where they were generating a lot of traffic, or the server just became incredibly slow, or the customer support wasn’t there, they’ve asked us to move their WordPress site to a new host.

Sometimes we’ll set them up with an account with MediaTemple, our preferred vendor, or host their site on our server.

It’s become a good business for us, and it solves a problem for our clients. They’ve moved beyond GoDaddy (or 1and1 or BizLand or any of the other entry-level hosts).

If you’re ready to move your site from GoDaddy to a higher-end web host, contact us and we’ll provide you with a customized quote to get you going.

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About Jason Unger

Jason Unger is the Founder of Digital Ink. He built his first website on Geocities, and hasn't looked back since. Digital Ink tells stories for forward-thinking businesses, mission-driven organizations, and marketing and technology agencies in need of a creative and digital partner.

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