Bring Your Personality to the Page: How to Make Your Brand Shine

What separates a boring website from an engaging one?

Personality.

Your website can have artfully-designed components and lively animations, but without any distinct personality, users will find it difficult to connect with your brand.

When we kick off a new project, we talk about your organization’s brand archetype. That’s because your mission and brand guide are only one part of the equation – we also need to understand how you position yourself relative to your audience.

This “brand personality” informs all kinds of design decisions throughout the process.

So, how do you make that personality stand out? Here are a few ways to showcase your brand.

Unique Design Elements

Source: https://www.chobani.com/

Your color palette and typography choices are some of the most basic elements that shape the overall perception of your brand, so being intentional in your selection is important.

For example, if you resonate with “The Outlaw” (bold, rebellious, and disruptive), but your color palette is dull or your typography is nondescript, your users won’t have a clear understanding of who you are.

Illustrations can also really bring out individual flair. They not only have a hand-drawn feel that makes them more personal, but they can be very useful for communicating more abstract ideas and messages. When used across platforms, they help reinforce the brand identity.

A Look Behind the Scenes

Source: https://www.svcf.org/annual-reports/2022

When you showcase the real people within your organization, it builds trust and fosters connection with your users.

Something as simple as including a team page provides a sense of relatedness and makes your brand feel more authentic. Anytime you can include custom photography of events, your office space, or your people, it helps to build this connection with your audience.

If you can’t feature images, consider another personal touch – proof points like testimonials and statistics can also help users connect with your mission.

Fresh & Rotating Content

source: https://www.nature.org/en-us/what-we-do/our-insights/

In the age of AI-generated content, showcasing your unique personality is more important than ever.

If you have the bandwidth (and it makes sense for your organization), a blog can really let your brand voice shine through. Other regular content, like news or articles, work too. This type of content is great because it not only reinforces your brand voice by highlighting topics that matter to your organization, but it also keeps things fresh.

Utilizing these tips will help your brand feel relatable and, as a result, more credible. Remember that consistency is key when building a brand personality. Ultimately, the most important thing is that you’re making thoughtful decisions and remaining authentic to your brand.

If you need help brainstorming ways to improve your brand’s presence, reach out to us today.