Projects / Caster Communications

Indispensable Partnership Produces Exclusive Event

PROJECT SCOPE

  • Website Design
  • Website Management
  • Event Branding
  • Graphic Design
  • Marketing Collateral Creation
  • Email Marketing
  • Client newsletters
  • Marketing deliverables for tech clients
  • Branding, event design, email marketing, and collateral creation

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The Client

Caster Communications is a full-service public relations, marketing, and social media agency focused on technology and lifestyle brands. Based in Rhode Island, the award-winning firm raises the profile of clients through strategic PR, company and product launches, social media marketing and support, and robust content creation.

The organization’s small but mighty team has grown to more than a dozen over the past two decades. Caster shares industry know-how through courses in social media, public relations, and media outreach. Their work is driven by a commitment to help emerging and established clients succeed.

The Challenge

When a major website overhaul did not progress as planned, Caster sought Digital Ink’s help to complete the project quickly, troubleshoot, and get the redesigned site up and running. Caster’s stable of leading-edge technology clients means the firm must project a tech-savvy online image to retain current business and generate new leads.

Their site needed to reflect Caster’s growth, including a more prominent and systematic approach to business development. New business presentations used to result in a scramble to compile past performance data. A revamped site had to include comprehensive case studies to better showcase Caster’s expertise and client wins.

Caster also faced a branding challenge for a major client event—the Smart Kitchen Summit, founded in 2015 with The Spoon and analyst firm NextMarket Insights. Caster needed to develop the event’s brand identity and convey a polished, professional experience worthy of top-tier executives and sponsors.

“For what they produce, they always provide a really amazing value.”
ASHLEY DAIGNEAULT
VICE PRESIDENT, CASTER COMMUNICATIONS

Project Highlights

  • Reimagined company website highlights client successes to generate new business.
  • Close working relationship enables Caster to offer clients expanded web and design services.
  • Smart, nimble branding helped grow a rookie industry event into a can’t-miss B2B conference.

The Solution

Digital Ink stepped in to complete the stalled website redesign, launching the new site and continuing to manage it. Years later, Caster again engaged Digital Ink for a second redesign, with improvements informed by Digital Ink’s deep familiarity with the brand.

Caster trusted Digital Ink with branding for its highest-profile client: the Smart Kitchen Summit. Digital Ink helped conceptualize and execute event collateral and digital elements year after year, keeping the brand fresh and impactful.

“The guys at Digital Ink are quick, responsive, super knowledgeable—generally the people who say ‘yes’ all the time. They dig in and get it done.”
ASHLEY DAIGNEAULT
VICE PRESIDENT, CASTER COMMUNICATIONS

The Results

With Digital Ink as an extension of their team, Caster expanded their client services and delivered high-quality design and web support.

Notable Results:

  • Smart Kitchen Summit became a premier international networking event.
  • Attendee numbers doubled or tripled annually.
  • Sponsorships and speaker applications surged.
  • Website traffic reached hundreds of thousands of views/month, meeting Google News standards.
“We’ve come to rely on Digital Ink as almost an extension of Caster... They’re a resource for us as an agency and a resource for our clients.”
ASHLEY DAIGNEAULT
VICE PRESIDENT, CASTER COMMUNICATIONS

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