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Projects Update: Here’s What We’re Creating Now

by Sarah-Leah Thompson, Director of Marketing and Operations

They say time flies when you’re having fun. This is also the case when you’re a small team managing 60+ accounts.

Both of those factors combined are probably why the last time we posted a projects update was back in 2018.

We’ve been amazingly fortunate to partner with so many new mission-driven organizations over the last four years! It would be bananas to talk about all the projects we’ve been working on in that time — instead, we’re going to focus a smattering of projects from the last six months that we’re especially excited about.

Without further ado, let’s dive in!

MD Energy Choice: Digital and Physical Marketing

MD Energy Choice is the official electric and natural gas shopping site for the Maryland Public Service Commission. 

This past year, we created the new brand and website for MD Energy Choice. Once the site was up and running, it was time to tell the world about their mission.

We started by creating a brand new Facebook and Instagram account, and then building a 12-month social media marketing content calendar. Breathing new life into their existing website content, we created fresh graphics intended to educate Maryland residents about their energy rights.

 

View this profile on Instagram

 

MD Energy Choice (@mdenergychoice) • Instagram photos and videos

From there, we took the content out of the digital world and transformed into physical ads as billboards and shopping mall promotions.

It was pretty darn cool seeing our work out in the wild!

Follow MD Energy Choice: Facebook | Instagram

New Hampshire Orthopaedic Center: Doubling Email Open Rates + Magazine Ads

New Hampshire Orthopaedic Center (NHOC) is a full service practice specializing in orthopaedics, a medical discipline focused on diagnosing and treating musculoskeletal diseases and injuries. NHOC consists of fellowship-trained, subspecialty physicians who are dedicated to keeping you in motion.

When we started designing new email campaigns for NHOC, their open rate was around 18%. After nine months of carefully curated emails, the open rate increased all the way up to 44%! According to Campaign Monitor, the average open rate for Healthcare Services is 23.7%. We’re incredibly proud of the impact we’ve been able to make on NHOC’s email marketing success.

In addition to email marketing, we’ve spearheaded designing NHOC’s printed advertising, including monthly pun-tastic magazine ads:

American Friends of Sheba Medical Center: Improving Branding and Driving Traffic

American Friends of Sheba Medical Center (AFSMC) raises awareness and philanthropic support across the U.S. for Sheba Medical Center’s compassionate clinical care, comprehensive educational training, cutting edge research and innovation for the advancement of medicine.

After redesigning AFSMC’s website this past year, their social media needed a facelift to match. We took over creating timely content, such as promoting the impact of Sheba Medical Center’s recent mission to Ukraine:

Six months later, the results speak for themselves:

  • 31.3K% increase in Facebook Reach
  • 704% increase in Instagram Reach
  • 142% increase in Facebook Likes
  • 120% increase in Instagram Likes

Follow American Friends of Sheba Medical Center: Facebook | LinkedIn | Instagram

National Gaucher Foundation: Community Engagement and Education via Social Media

The National Gaucher Foundation empowers Gaucher patients through financial support, educational programming, patient services, and collaboration with medical professionals.

Most recently, we’ve been working with the folks at National Gaucher Foundation to step up their social media and email marketing game.

By elevating their robust library of information and resources with custom graphics, we’re excited to help NGF reach the Gaucher community in a meaningful way.

Follow National Gaucher Foundation: Facebook | LinkedIn | Instagram

 

Website Redesign Projects: Coming Soon

Over the last six months, our team has been busy designing and building new websites for multiple new partners.

Here are their stories…

Contemporary Insurance Services

Individualized Insurance

Contemporary Insurance Services (CIS) is an independent insurance agency with forty years of service to the medical community. CIS serves the medical professional liability insurance needs of over 4,000 physicians and health care providers through many quality insurers nationwide.

AIIR Consulting

The Future of Business Psychology

AIIR Consulting is a global leadership development consultancy dedicated to increasing the effectiveness and performance of leaders and their organizations. Through the strategic integration of coaching and technology, AIIR Consulting brings agile leadership development to today’s connected leader.

I Support the Girls

Help Folx Stand Tall with Dignity

I Support the Girls collects donations of new and gently used bras, and individually sealed tampons and maxi pads and distributes them to girls and women experiencing homelessness across the U.S. and globally. Many times living on the streets means having to decide between buying a hot meal or a box of tampons. No one should have to make that choice!

Ben Franklin Technology Partners

Investing in Pennsylvania’s Future

Ben Franklin Technology Partners is one of the nation’s longest running technology-based economic development programs. For more than 31 years, BFTP has provided both early-stage and established companies with funding, business and technical expertise and access to a network of innovative, expert resources.

Family Values @ Work

Fighting for 21st-Century Work-Family Values

Family Values @ Work grew out of the recognition that valuing caregiving and enabling people to be good providers and good family members is key to achieving racial, gender and economic equity.

Those who started the network saw the need to raise national funds for grassroots groups who are fighting for state and local policies that make leave affordable.

VisArts

Transforming Individuals and Communities Through Art

VisArts provides children, teens, and adults with opportunities to express their ideas, develop their talents, connect with others, and enrich their lives. Their strength is our ability to bring individuals together through shared creative experiences, fostering exposure to new perspectives, respect for each other, and a more connected community.

Stay tuned for more these website launches, and for other exciting updates to come!

If you’re interested in taking your website or marketing to the next level, reach out to us – we’re ready to help.

About Sarah-Leah Thompson

Sarah-Leah Thompson is the Director of Marketing and Operations at Digital Ink. Sarah-Leah manages Digital Ink's social media, and keeps everything on track. Digital Ink tells stories for forward-thinking businesses, mission-driven organizations, and marketing and technology agencies in need of a creative and digital partner.

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