Everyone is saying that 2014 will be the year of mobile. More mobile devices will be purchased and more people will be using their devices for everyday activities.
The bottom line? If your business isn’t going mobile yet, now’s the time.
For this week’s Weekend Reading, let’s take a look at how your company can go mobile this year. From making a responsive design website to the benefits of having a mobile app, these are some great tips to get you started.
Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.
Quick Take: If you are keeping up with SEO best practices, then it’s important you have a mobile-friendly website. Responsive sites make your SEO strategy easier, are more efficient and are easier to share because they can be viewed across all mobile devices. Google has recommended responsive websites as the industry’s best practice, and when Google talks, we listen.
My advice for creating and maintaining a successful mobile advertising campaign is to provide a relevant incentive for users to act immediately. Because mobile is all about immediacy, make sure to time your campaign according to when you want a user to take an action. Incentives could include a complimentary entertainment download or virtual coupon and are particularly effective when timed to the user being within a certain radius of a store or experience, too. In mobile, it’s about giving the consumer the right moment to interact with your brand.
Quick Take: With people on their phones 24/7, the doors are open to getting your business name out there in new ways. Mobile advertising allows you to meet your users where they normally go. The keys? Know your audience and know where a mobile ad would be most relevant, timing it right and creating a powerful call to action.
Apps are used 2 times more often than mobile websites. The robust functions offered by apps lead to many more chances for use, as opposed to mobile websites, which tend to be used primarily for referencing. Thus, the average business’s app is used twice as often as its mobile website.
Quick Take: If you have the resources to create a mobile app for your business, go for it. Having a responsive website is the first step to mobile success, but taking it a step further with an app will increase your user engagement. An app will really give your users the opportunity to connect with your business or product.