We’ve all seen marketing fails before; the campaign that offends its target audience, the new product that has no value, or the poorly-timed tweet.
When it comes to your digital marketing efforts, don’t be that person who’s making simplistic, easy-to-avoid mistakes.
The impact of your work is entirely proportional to the effort you put into it.
Here are common digital marketing mistakes you should avoid.
Each social media platform is different, from the content format to the audience to the posting best practices.
If you’re going to post on multiple social media platforms, then you need to adjust the way you position your content on each site.
Spend the time to rework your social media content before posting. It takes work, but it’ll pay off.
(Only have 30 minutes a day for social media? Here’s what you should do.)
If your emails contain typos, broken links, or out-of-date content, it’s incredibly obvious to your community that you’re not thoroughly reviewing your work.
Mistakes happen – like when the intern sends a blank email to your list – and we all understand that.
But laziness is something you can avoid. Put in the work and review everything you email.
At any given moment, there are so many things competing for your audience’s attention.
Your audience wants to interact with your content on their own terms – when they have the time and the attention span to do it.
Don’t assume otherwise.
Your marketing efforts are important to you; you need to realize that your audience is interested in what’s important to them.