AI and Nonprofit Websites: Today’s Best Practices [FREE DOWNLOAD]

ChatGPT. Google Gemini. Claude. Grok.

These are all names you increasingly hear talked about – the AI tools that are transforming how we create, communicate, and educate ourselves on every topic under the sun.

While most of the discussion around AI tends to focus on its use in education or in the workplace, there’s a huge opportunity for nonprofit organization to use AI’s most powerful feature: discoverability.

AI tools are connecting donors and members of your community to more than ever, with your mission and your organization’s impact ready to be discovered. But not every nonprofit website is optimized for what AI tools are able to find, and – here’s where you should be worried – not every AI tool is going to share the right information about your organization.

• What happens if AI tools tell the wrong story about your organization?
• What if they share something factually incorrect?
• What if AI tools give your donors the wrong links to donate?

These are all realistic situations that could happen.

That’s doesn’t mean there’s nothing you can do; in fact, there’s plenty you can do to make AI tools further your mission, rather than hinder it.