New Website, Digital Marketing Accelerate Critical Nonprofit’s Donations

The Client

The American Friends of Sheba Medical Center (AFSMC) is a nonprofit organization that works to raise awareness and aid for the Sheba Medical Center in Israel. Sheba is the largest medical center in the Middle East, consistently ranked one of the top hospitals in the world, and is central to Israel’s healthcare system and the well-being of thousands of patients.

AFSMC supports Sheba Medical Center by raising awareness about the hospital’s compassionate clinical care, comprehensive educational training, humanitarian missions, cutting edge research, and medical innovation.

Previously, two separate nonprofits – in New York and Los Angeles – both worked to raise money for Sheba, but decided to merge to better increase Sheba’s visibility and development.

In January 2021, the American Friends of Sheba Medical Center was born. That first year, the funds they raised far exceeded the total previously raised by both independent nonprofits combined. AFSMC has successfully gained visibility within the community and expanded their reach, including offices in multiple states, and garnering more attention for the life-saving care provided by the medical center.

The Solution

In order to build their new website, AFSMC hired Digital Ink to help turn their “digital brochure” into a practical, visually appealing, informative space to share news, solicit donations, and handle increasing amounts of traffic.

Digital Ink did just that. The new site embodies the spirit of AFSMC, with their brand colors and shapes adorning the site, photos, interactive content, videos, news stories, and a pop-up banner to sign up for AFSMC’s newsletter. The new site also houses various fundraising campaign pages specially curated by Digital Ink and a searchable menu with collapsible sections for each of the areas most important to AFSMC. Anyone looking for news or information about Sheba Medical Center or AFSMC need look no further than the website.

“They didn’t overdo the bells and whistles – they struck just the right tone with some interesting features, but made it very navigable and user-friendly,” said Abrahams, commending the new site. Abrahams said working with Digital Ink was more like a partnership than just hiring another vendor. He praised the speed, diligence, creativity, and collaborative spirit of the Digital Ink team and their support for the ongoing maintenance of the site.

“They’re very creative and very collaborative,” he said. “They took on our project and seem to genuinely care about the cause and about the medical center.”

For ongoing digital marketing, Digital Ink also stepped in to create social media graphics and branding, which have been used and posted across Facebook, LinkedIn, and Instagram. They also created paid advertisement campaigns on Facebook and Instagram to increase traffic to the website and raise awareness on important issues.